Funnel Intelligence Platform
Run a FlowScan. Discover your FlowScore.
FlowScan analyzes marketing funnels and identifies hidden conversion leaks across tracking, UX, automation, and performance.
200+ diagnostic signals per scan · 9 scored categories · real-browser scan
The problem
Most marketing funnels leak conversions.
Conversion loss usually comes from a combination of structural and technical issues that compound across funnel stages — tracking failures that hide what is actually happening, UX friction that slows visitors, slow pages that lose attention, broken automation and follow-ups, and structural funnel problems that misroute intent. Each is hard to see in isolation.
Without a structured diagnosis, every fix is a guess. Identifying the real causes requires systematic analysis across every stage.
How FlowScan works
Four steps from URL to diagnosis.
FlowScan automates the diagnostic process that would normally require an expert auditor and days of manual review.
Submit Your Funnel URL
Provide the entry point of your conversion funnel — typically a landing page, VSL page, or ad destination.
Entry-Page Analysis
Our diagnostic engine analyzes your funnel's entry point in depth in a real browser, extracts 200+ conversion signals, and checks them against a library of rules.
Issues Are Identified and Scored
The diagnostic engine detects friction points, structural weaknesses, and missed opportunities across nine scored categories using rule-based analysis and AI interpretation.
You Receive Your FlowScore and Report
A diagnostic report with a FlowScore, severity-ranked findings, and recommendations written with AI from your scan.
Composite funnel health metric (0–100)
9 categories, severity-ranked findings
What to address first and why
What FlowScan analyzes
Nine scored categories.
Every funnel is evaluated across the same nine categories — each one targeting a specific area that influences conversion.
Conversion Architecture
How page structure, calls to action and lead capture guide visitors toward the conversion step.
Tracking & Data
Analytics tools, tracking pixels and event setup detected on the page.
UX Friction
Usability problems such as popups, a broken mobile layout and poor readability.
Visual Design
Design quality and branding consistency, such as outdated design and low-quality images.
Trust & Credibility
Proof that makes the offer believable, such as testimonials, reviews and client logos.
Performance
Load speed and page weight, measured for mobile.
Security & Technical
Technical hygiene such as mixed content, security headers, broken links and script errors.
Marketing Intelligence
Whether the funnel is ready for paid traffic: ad readiness, a retargeting pixel and audience segmentation.
Automation & Follow-Up
What happens after sign-up, where the scan can test it: thank-you page, confirmation and next step.
FlowScore
Meet FlowScore.
FlowScore is a composite diagnostic score from 0 to 100. It tells you how healthy your funnel is across all nine categories — and how much room there is to improve.
Learn more about FlowScoreHow it works
Building Funnel Intelligence.
ConvertScale combines automated signal detection, rule-based scoring, and a language model that explains each finding and writes the fix.
Signal Extraction
Over 200 diagnostic signals are extracted per scan by a real browser and checked against rules. A few judgement checks, such as design trust and offer clarity, are made by an AI model.
LLM-Powered Interpretation
Findings are interpreted by large language models that generate natural-language explanations and recommendations.
Growing Diagnostic Dataset
Every scan is stored as a structured diagnostic result. Once enough scans exist, FlowScores can be compared against a benchmark cohort.
Who it is for
Built for teams that depend on funnel performance.
SaaS acquisition funnels
Diagnose where signup funnels lose paid traffic and prioritize the structural fixes that move activation rate.
Lead generation funnels
Identify why lead capture pages underperform and which step is dropping intent before the form.
Agency client funnels
Offer diagnostic-backed recommendations to clients instead of subjective opinions on creative.
Webinar + course funnels
Understand why a VSL or webinar funnel is not converting and get a clear fix-first roadmap.
Service business funnels
Surface friction in consultation-booking funnels and the messaging that costs you qualified leads.
Optimization services
From diagnosis to optimization.
FlowScan identifies structural problems. ConvertScale provides expert implementation support — from targeted audits to full funnel optimization projects, guided by diagnostic data.
Explore Optimization ServicesAd account connection
Connect your Meta ads. Read-only, revocable.
Paid audits can optionally include your real Meta ads performance instead of guessing at it. You connect through Facebook Login for Business — approve the connection in Facebook's own dialog, and FlowScan receives read-only access (ads_read) to your ad account. We can read performance data, and nothing else: FlowScan cannot create, edit, pause or manage ads, and cannot spend budget.
The connection is used solely for your own audit, never resold or shared, and you can revoke it at any time — from Facebook's Business integrations settings, or by asking us to delete the stored credential.
Connecting requires a Meta Business Portfolio (Business Manager) on your side. The free scan needs none of this — it analyzes publicly accessible pages only.
Founded by operators
Built by people who have run funnels — not just analyzed them.
Daniel Frank
Co-Founder
Performance marketing strategist. Over a decade of experience in funnel architecture, paid traffic systems, and conversion optimization.
LinkedIn →
Alexander Daskalov
Co-Founder
Full-stack engineer and systems architect. Built the FlowScan diagnostic engine, scoring framework, and backend infrastructure.
LinkedIn →FAQ
Common questions about FlowScan and FlowScore.
What does FlowScan analyze?
FlowScan scans a funnel's entry page and scores it across nine categories: conversion architecture, tracking and data, UX friction, visual design, trust and credibility, performance, security and technical, marketing intelligence, and automation and follow-up.
How long does a scan take?
Scan duration depends on funnel complexity, but initial diagnostic results are typically generated within minutes.
Do I need access to the website to run a scan?
No. FlowScan analyzes publicly accessible funnel pages.
What is FlowScore?
FlowScore is a diagnostic score between 0 and 100 that represents the overall health of a marketing funnel.
Is FlowScan available now?
FlowScan is currently in development. Early access is available for selected users.
How is my data handled?
The free scan analyzes publicly accessible pages only — it requires no login credentials and no private account access. Paid audits can optionally connect your Meta ad account, which is read-only (ads_read), used solely for your own audit, and revocable at any time.
What does connecting my ad account give you access to?
Read access to your Meta ads performance data, and nothing else. FlowScan cannot create, edit, pause or manage ads, and cannot spend budget. You can disconnect at any time from Facebook's Business integrations settings or by emailing us, and we delete the stored credential on request.
Get started
Understand your funnel performance.
Run a FlowScan diagnostic and get your FlowScore. It is the first step toward a higher-performing funnel.