Diagnostics You Can Act On
FlowScan funnel diagnostics, scored by rules and explained in plain English.
FlowScan analyzes marketing funnels and identifies hidden conversion leaks across nine scored categories, from conversion architecture and tracking to trust, performance and follow-up.
The problem
Funnels often fail in ways that are difficult to detect.
Most funnel optimization is reactive. Something is not converting, so teams start guessing — changing headlines, swapping video thumbnails, adjusting ad targeting. But the underlying problems usually sit in tracking failures, UX friction, broken automation, and technical performance issues that are invisible without structured diagnosis.
FlowScan replaces guesswork with diagnostics. It analyzes your funnel the way a prospect experiences it and tells you exactly which of those areas is failing — and why.
How it works
Four steps. One diagnostic report.
From URL submission to prioritized report — FlowScan handles the full diagnostic process.
Submit Your Funnel URL
Provide the entry point of your conversion funnel. This is typically a landing page, VSL page, or ad destination. FlowScan takes it from there.
Entry-Page Analysis
FlowScan analyzes the funnel entry point in depth — extracting 200+ diagnostic signals covering structure, messaging, trust signals, and technical performance.
Issue Detection and Scoring
Every issue is identified, categorized by scoring category, and scored by severity. The result is a structured diagnostic — not a list of opinions.
FlowScore and Report Delivery
You receive a FlowScore (in beta) and a detailed diagnostic report showing exactly what is limiting performance and what to prioritize.
Optional: connect your ad account
Read your real ad performance, not a guess at it.
The free scan needs nothing but a URL. On a paid audit you can optionally connect your Meta ad account so the analysis reads what your campaigns actually did.
You approve it with Facebook
After purchase you get a link to a connect page. You sign in with Facebook and approve the connection against your own Business Portfolio. We never see or ask for your password.
We request one permission
ads_read — analyst-level, read-only. FlowScan can read campaign performance and nothing else. It cannot create, edit, pause or manage ads, and cannot spend budget.
It is used for your audit only
The data informs your own report. It is never resold, never shared, and never pooled into anything that identifies you or your account.
You can revoke it any time
Remove it from Facebook under Business integrations, or ask us. We hand the permission back to Meta and delete the stored credential — see flowscan.pro/data-deletion.
Nine scored categories
Every funnel is analyzed across the same structured framework.
Each category targets a specific area that directly influences whether a visitor converts or drops off.
Conversion Architecture
- Is there a clear primary call to action, and is it visible without scrolling?
- Can a visitor sign up or book, through a form or a booking option?
- Is the offer clear, and is the pricing visible?
- Are there too many calls to action, or a form that is too long?
Tracking & Data
- Which analytics and ad pixels (Meta Pixel, GA4, tag manager) are detected on the page?
- Are conversion events, form submits and button clicks tracked?
- Are tracking scripts heavy?
- If you run ads: are the pixels for your ad platforms installed?
UX Friction
- Do popups, clutter or distracting navigation get in the way?
- Is the mobile layout intact, with buttons large enough to tap?
- Is text readable, with enough colour contrast and a clear visual hierarchy?
- Is the call to action visible on mobile, and does the form validate well?
Visual Design
- Does the page look current, with consistent branding and typography?
- Are the images high quality, with a strong hero visual?
- Is there a clear visual focus, free of distracting animation?
- Does the call-to-action colour stand out from the page?
Trust & Credibility
- Are testimonials, reviews, client logos and case studies shown?
- Are contact details, a guarantee and real photos present?
- Are a privacy policy and terms in place?
- Does the page show authority signals?
Performance
- How fast does the page load on mobile?
- Is the page heavy, with large or unoptimized images?
- Do blocking scripts delay what visitors see (LCP, FCP, total blocking time)?
Security & Technical
- Is there mixed content, and are the right security headers set?
- Are there broken links or script errors?
- Does the page trigger a Safe Browsing warning?
Marketing Intelligence
- Is the funnel ready for paid traffic?
- Does the page's message read as consistent and targeted (judged by an AI model)?
- Is a retargeting pixel in place, and does the messaging address distinct audiences?
Automation & Follow-Up
- Where the scan can test the sign-up step: is there a thank-you page with a clear confirmation and next step?
- Where the sign-up step was tested: does the thank-you page offer a booking option, social proof or an upsell?
The output
A diagnostic report written for you.
Every FlowScan produces a structured report with category-level scoring and severity-ranked findings. The recommendations are written by a language model from what the scan found.
Every report contains seven sections
- 01FlowScore
- 02Tracking Diagnostics
- 03Conversion Architecture
- 04UX Friction
- 05Automation Follow-Up
- 06Performance Diagnostics
- 07Recommendations
FlowScore integration
Every scan generates a FlowScore.
FlowScore (in beta) is a composite diagnostic metric. It distills the findings from all nine categories into a single number that represents your funnel's overall health.
Use it to compare performance and communicate funnel health to stakeholders.
Learn about FlowScoreWhy FlowScan is different
Not a heatmap. Not a checklist. A real diagnostic.
Traditional funnel audits
Manual reviews are slow, subjective, and expensive. Findings vary with whoever is auditing and are rarely scored or prioritized in a way you can act on consistently.
Generic analytics tools
Heatmaps and session replays show what happens. They don't diagnose why, and they don't evaluate tracking, automation, or technical performance — only behaviour after the leak has already cost you the conversion.
FlowScan
A structured diagnostic engine. 200+ signals per scan, nine scored categories, severity-scored issues, and a single FlowScore that tells you exactly where your funnel is leaking — and what to fix first.
Who should use FlowScan
If your funnel drives revenue, it needs a diagnostic.
You are spending on ads but conversion rates are below expectations.
You have launched a funnel but are not sure what to improve first.
You want an objective, structured assessment — not subjective feedback.
You are an agency that needs diagnostic-backed recommendations for clients.
You are planning a funnel rebuild and want to know what is actually broken.
Start your diagnostic
Find out what your funnel is really doing.
Submit your URL. Get your FlowScore. See exactly where conversions are being lost.