Funnel Health Metric
Meet FlowScore.
FlowScore (in beta) is a rule-based diagnostic metric that quantifies the overall health of your conversion funnel, computed by the FlowScan engine from 200+ analyzed signals.
Why you need it
Funnels are complex systems.
A funnel is the product of tracking, structure, UX, automation, and performance interacting across multiple stages. A single weak link anywhere in that chain can collapse conversion rate — and from the outside, every dashboard still looks normal.
FlowScore gives you a single, structured number that represents the current health of that whole system, so you have a clear starting point for informed optimization — not reaction-based tweaking.
Score ranges
What your FlowScore means.
FlowScore maps to five diagnostic ranges — each representing a different level of funnel health.
Optimized
Conversion paths perform near best-in-class. What is left is refinement at the margins rather than repair.
Established
The funnel is established and performs well overall. Targeted optimisations remain on specific high-value steps.
Developing
The core funnel is operational, and it is losing revenue at friction points that are present and addressable.
Early
The funnel is emerging but immature, with major friction across several core touchpoints.
Broken
The funnel is structurally broken. Multiple critical paths fail to convert or fail to render at all.
What determines your score
Nine scored categories.
FlowScore is calculated using diagnostic signals collected by the FlowScan engine across nine scored categories.
Conversion Architecture
How page structure, calls to action and lead capture guide visitors toward the conversion step.
Tracking & Data
Analytics tools, tracking pixels and event setup detected on the page.
UX Friction
Usability problems such as popups, a broken mobile layout and poor readability.
Visual Design
Design quality and branding consistency, such as outdated design and low-quality images.
Trust & Credibility
Proof that makes the offer believable, such as testimonials, reviews and client logos.
Performance
Load speed and page weight, measured for mobile.
Security & Technical
Technical hygiene such as mixed content, security headers, broken links and script errors.
Marketing Intelligence
Whether the funnel is ready for paid traffic: ad readiness, a retargeting pixel and audience segmentation.
Automation & Follow-Up
What happens after sign-up, where the scan can test it: thank-you page, confirmation and next step.
How it is generated
Built into every FlowScan.
FlowScore is not a separate product — it is an integral output of every FlowScan diagnostic. When you run a FlowScan, fixed scoring rules turn your findings into your FlowScore. A few checks, such as design trust and offer clarity, are judged by an AI model first.
The score is derived from the same structured analysis that produces your diagnostic report. It represents the same findings in a single, comparable number.
This means your FlowScore is always grounded in specific issues found by the scan, never abstract or arbitrary.
Why it matters
A shared language for funnel performance.
Benchmark
Know where your funnel stands objectively. Compare scores across different funnels, campaigns, or time periods.
Track Progress
Run follow-up scans after implementing fixes. Watch your FlowScore improve as issues are resolved.
Communicate
Share a single, meaningful number with stakeholders, clients, or team members. No jargon required.
Powered by FlowScan
FlowScore is the metric. FlowScan is the engine.
Every FlowScore is backed by a full FlowScan diagnostic — automated analysis across nine categories that identifies specific issues and ranks them by severity.
The score gives you the number. The report gives you the plan. Together, they give you everything you need to improve.
Learn about FlowScanGet your score
Find out where your funnel stands.
Run a FlowScan diagnostic and receive your FlowScore — a single number that quantifies your funnel health.