Company
Building the intelligence layer for marketing funnels.
ConvertScale is a technology company building diagnostics for conversion funnels. We combine automated signal detection, algorithmic scoring, and AI-written explanations to show exactly where performance is lost.
Our mission
Why ConvertScale Exists
The funnel optimization ecosystem is a multi-billion dollar market — and almost none of it is built on structured diagnostic intelligence. Teams spend heavily on traffic and tools, but when performance stalls, the response is almost always the same: guess and iterate.
ConvertScale exists to change that. We are building systems that diagnose funnel problems with the same rigor as a medical diagnostic — structured, repeatable, and evidence-based.
Our mission is to build the diagnostic infrastructure and scoring frameworks that make this possible — starting with FlowScan, our first product.
Platform vision
From Funnel Diagnostics to Funnel Intelligence
ConvertScale is building a comprehensive platform for funnel diagnostics, combining automated signal detection, algorithmic scoring, and AI-written interpretation at scale.
Diagnostic Engine
Automated signal extraction and rule-based analysis across nine scored categories, processing 200+ conversion signals per scan.
Algorithmic Scoring
FlowScore is computed algorithmically from severity-weighted findings — a universal, comparable metric for funnel health.
LLM Intelligence Layer
Large language models interpret diagnostic findings and write implementation-ready recommendations for each scan.
Our first product
Introducing FlowScan.
FlowScan is the first product built on the ConvertScale platform. It is a structured diagnostic engine that analyzes conversion funnels across nine categories — identifying exactly where conversions are lost and what to fix first.
Every FlowScan generates a FlowScore (in beta) and a detailed diagnostic report with prioritized findings and actionable recommendations.
Learn about FlowScanFlowScan
Diagnostic Engine for Conversion Funnels
Leadership
Built by operators, not observers.
ConvertScale is founded by people who have built, run, and optimized funnels — and experienced firsthand the gap between measurement tools and actual diagnostic intelligence.
Daniel Frank
Co-Founder
Performance marketing strategist with over a decade of experience in funnel architecture, paid traffic systems, and conversion optimization. Previously co-founded and scaled a global affiliate network. Brings deep operational understanding of where funnels fail and what drives measurable improvement.
LinkedIn →
Alexander Daskalov
Co-Founder
Full-stack engineer and systems architect with expertise in platform development, data infrastructure, and AI integration. Previously co-founded and built the technology behind a global affiliate network. Designed and built the FlowScan diagnostic engine, scoring framework, and backend infrastructure.
LinkedIn →Looking ahead
Expanding the Funnel Intelligence Platform
FlowScan is the first product in a broader Funnel Intelligence Platform. As the diagnostic dataset grows, ConvertScale will extend the framework along four directions:
- 01Industry benchmarks — comparative FlowScore baselines per vertical, so a scan will show not only how your funnel performs, but how it performs relative to peers.
- 02Pattern intelligence — recurring diagnostic patterns identified across scans, surfaced as reusable optimization playbooks.
- 03Optimization tooling — first-party tools that act on diagnostic findings: A/B test generators, automation templates, and integration recipes.
- 04Coverage beyond conversion funnels — extending the framework to SaaS trials, ecommerce flows, lead generation funnels, and onboarding journeys with the same evidence-first approach.
Our long-term vision is a world where every digital funnel — regardless of vertical or scale — starts optimization with evidence, not intuition.
Responsible AI
Built with transparency and data privacy at the core.
ConvertScale is an EU-based company. Our AI systems are designed with privacy-by-design principles. FlowScan’s free scan analyzes publicly accessible funnel pages — it requires no login credentials, no private account access, and no personal user data.
Paid audits can optionally connect your Meta ad account so the audit reads your real campaign performance instead of inferring it. That connection is read-only — we request the ads_read permission only, at analyst level, so FlowScan can read performance but cannot create, edit, pause or manage ads, and cannot spend budget. It is used solely for your own audit, is never resold or shared, and you can revoke it at any time from Facebook’s Business integrations settings or by asking us — we delete the stored credential on request.
All diagnostic data is processed through secure cloud infrastructure. AI-generated outputs are structured and auditable — every recommendation traces back to a specific, observable signal. We believe AI diagnostics should be transparent, explainable, and grounded in evidence.
Join us
Be part of the funnel intelligence movement.
Run a FlowScan, explore our technology, or get in touch to learn more about what we are building.